Enchantment: “A feeling of great liking for something wonderful and unusual.”
I just read the book Enchantment: The Art of Changing Hearts, Minds, and Actions 
(March, 2011) by Guy Kawaski.
The title intrigued me, and I’ve always been a huge Guy fan. He was the original “evangelist” for the Macintosh computer – back around the time that I bought my first one.
If you know any Mac or Apple fans, you understand “Enchantment” in respect to a product or company. Apple has created a culture of people who literally LOVE their products for many reasons, and typically use Apple products for life.
Back to the book “Enchantment.” From the book flap: “Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want, but to bring about a voluntary, enduring and delightful change in other people.”
I love that he uses the word “delight” in his book – often.
It continues: “By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you change change hearts, minds, and actions.”
Wow! Â “Change hearts, minds and actions.” That’s fantastic!
If you’ve ever read any of my blogs, emails, FaceBook, Twitter or LinkedIn posts, you’ll know that I always advocate being yourself and being authentic in all of your online marketing efforts.
You MUST educate and entertain people if you want them to pay any attention to you. It’s a big big world on the internets, and there’s nothing keeping someone on your website, or following you other than you delight them, you touch something in them that they can connect with. You bring out a desire in them to make their lives better.
You give them “A feeling of great liking for something wonderful and unusual.”
Can you say that you do that? Do you enchant your customers and your visitors?
I know I have a long way to go, and I’m continuing to strive to be just a bit more “Enchanting.”
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