Blogging Statistics 2011 – Go Ahead – Blather on and on!

Hobbyists account for 65% of bloggers (no surprise!)

I remember when I thought blogging was a fad – I mean who wants to read pages and pages about a golden retriever? Evidently someone did.

The first blogs were primarily people “blathering on and on about themselves” as one of my employees used to say!

Professional bloggers are broken down into three groups:

1. Corporate Bloggers
2. Part-Timer Bloggers
3. Self-Employed Professional Bloggers

Blogging Statistics: How Blogger’s use Facebook and Twitter

• 87% of all bloggers use Facebook
• 81% use Facebook to promote their blog
• 64% use Facebook to interact with readers
• 45% say Facebook drives more traffic to their blog than it did a year ago
• 73% of hobbyists and 88% of professional bloggers still use Twitter
• More than half of all bloggers link Twitter to their blog
• 34% of bloggers say Twitter is a more effective traffic source than it was a year ago

Blogging Statistics: Bloggers and Brands

• 42% of bloggers say they blog about brands they love (or hate)
• 34% say they never talk about products or brands on their blogs
• Among respondents who say they do blog about brands, 51% they said they rarely review brands, services or products among companies
• Among respondents who say they do blog about brands, 48% say they post reviews weekly
• 33% of hobbyist and more than 50% of the professional bloggers look at reputation when determining what to write about
• 64% of bloggers say brand representatives treat them less professionally than they’d like

Blogging Statistics: Mommy Bloggers

• 92% use Facebook to promote their blog
• 75% use Twitter to promote their blog
• 55% follow brands on social media sites like Facebook
• 54% have been approached by a brand
• Half say a brand’s reputation influences their decision to write about it
• 72% of mom bloggers are being taken more seriously than they were a year ago

Blogging Statistics: Blog Trustworthiness

• 46% trust traditional media less than they did 5 years ago
• 35% believe blogs are taken more seriously
• 19% believe blogs are written better than traditional media sources

If you’re a mommy, and you like to write, or better yet, you like to talk on and on about a subject AND write – get blogging! This may be your year to make some mula doing what you love for a few hours a day.

Key Takeaways:

1. Bloggers look to Facebook and Twitter to drive traffic to their blogs.  Here are 19 tips on how to do that from Denise Wakeman;
2. Many pro bloggers have at least 1000 followers on Twitter. Here are 17 tips from social media pros on how to maximize your Twitter marketing.

 

** This information was found at 2011 Blogging Stats Preview from Technorati

By tekmiss on January 21, 2012   /   Blogging, Purposeful Online Marketing   /   Leave a comment